Peel Retail & Leisure has announced the opening of Søstrene Grene at Gloucester Quays, marking the Scandinavian homeware brand’s first location in the city. The launch reinforces Gloucester Quays’ reputation as a destination combining city centre convenience with high street favourites and aspirational outlet shopping.
Located at the main entrance into Gloucester Quays, from High Orchard Street, the new 3,987 sq ft store brings Søstrene Grene’s distinctive Scandinavian-inspired homewares, small furniture, lifestyle accessories, and craft essentials to Gloucester for the first time. To celebrate the opening, the first 100 customers received a voucher for a free rug, while ballet dancers and a live string duo welcomed visitors at the entrance.
Paul Carter, Asset Director at Peel Retail & Leisure, commented: “Søstrene Grene joining Gloucester Quays reflects the destination’s pull as the prime pitch in the city and a regional leader, as well as our unique ability to deliver an experience that blends the best of outlet offer with city centre retail. There’s been huge excitement around this opening, and it’s fantastic to see the enthusiasm it has generated. It’s a real vote of confidence from a leading international brand.”
Norma Jacob and Richard Power, UK Venture Partners of Søstrene Grene, added: “The response to our Gloucester Quays opening has been fantastic. The atmosphere across the weekend was brilliant, with so many people coming along to explore the new store and experience what Søstrene Grene is all about. The feedback has been incredibly positive, and it’s been great to see shoppers already connecting with the brand. We’re really excited to be part of the Gloucester Quays community and can’t wait to welcome even more visitors in the weeks ahead.”
This announcement follows the news that Peel Retail & Leisure has confirmed that Clip ‘n Climb, the pre-eminent family-friendly climbing attraction, will be opening its latest all-action venue at Gloucester Quays next year. The new 14,000 sq ft anchor located on the upper deck will further add to the vibrant line-up at the destination and strengthen its mix of retail and leisure.
