July 2025: Marking a major new chapter for the brand, P.Louise is set to open its first-ever permanent retail destination at Manchester’s Trafford Palazzo and it’s anything but your typical beauty store. Designed by founder Paige Louise Williams with the P.Louise community in mind, this two-floor, fully accessible space will be known as P.Louise City – a destination that offers far more than makeup.
“We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way,” says Paige Williams, founder and CEO of P.Louise. “This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community. It is about creating memorable moments from the second you step through the doors.”
The new Trafford Palazzo location will serve as a powerful extension of the P.Louise Empire in Stockport – home to the brand’s open HQ and training academy. While the empire represents the heart of the brand’s creativity, education and artistry, P.Louise City will make that world more accessible, interactive and community-focused than ever before.
P.Louise City offers a fully immersive beauty playground – including the iconic Bad B*tch Juice Bar, P.Louise Pharmacy, P.Louise Supermarket, dedicated makeup education zones and even a dancefloor. Every corner is designed to entertain, inspire and empower. Shoppers can explore and experience products across the brand’s full offering – from colour cosmetics, skincare, bodycare and haircare – with themed zones for each category.
Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team. The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”
To celebrate the launch, an exclusive event is in the works and fans who sign up to the P.Louise WhatsApp broadcast channel will be first to hear about it. Subscribers will also receive exclusive previews, behind-the-scenes content, early access to product drops and insider updates.
